NiZED.
A Berlin fashion brand with one connected system spanning identity, art direction, and digital store.
Starting point.
Brand and store needed to convey the same attitude. The challenge was developing an independent visual character without overpowering product photography and the buying journey.
The work.
NJUME developed the visual direction, typography, color logic, and its application across the Shopify store. Art direction and store design were thought through together, so campaign surfaces, collections, and product pages wouldn't feel like separate systems.
Decisions.
Strong contrasts and confident typography give the brand recognition. Product photography stays large with clear breathing room. Reusable Shopify sections allow new collections without rebuilding the underlying structure each time.
Result and scope.
The visible work is a consistent brand and store presence. No independent customer testimonials or unverified revenue and conversion results are used.
A consistent brand world whose identity is applied directly within the digital store.
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